5 Ways to Do Church Communication on the Cheap

Joe Porter on inexpensive communication ideas:

“If I had an unlimited communications budget, then I would _______.”

I would make a pretty confident bet that no church has dedicated an unlimited amount of funds to communications. In fact, most of us operate on what we consider a limited budget. This means we have to get creative about communicating with excellence. Here are the five ways that I have been able to make my limited budget go as far as possible:

1. Dig on Vimeo for Promo Videos

If you are like me, you see the value in moving pictures behind your ad. But it is not practical to hire a production company every time you want to promote an event or initiative. And there is too much junk on YouTube. You might already be using Vimeo to host your videos, but did you know that a lot of artists openly grant access and allow you to download it for free? Search some keywords be sure to check the box “downloadable.” Boom. Then you can spend your money on design and editing. (Make sure you’re only grabbing videos that are licensed for reuse. You can also set the search box to look for specific licensing. Also user beware, not every licensed video is fully licensed and good to go.)

2. Download Existing Designs for Marketing

It might surprise you to know how many large and growing churches use pre-existing designs, templates and other shared media. If you have a limited staff and budget, you probably should not be spending 10 hours working on a custom graphic for your men’s banquet or hiring a designer to do it. An example of a website that facilitates this inexpensive design sharing: CreationSwap. Most graphics are free and can be downloaded as a source graphic (i.e. Photoshop, Illustrator, etc.)

3. Target Market with Facebook Ads

If you are bummed that you don’t have the budget to do a mail drop to the 20,000 people in your market, then this will comfort you. You can reach an exponentially larger and more targeted audience for much less money by harnessing the amazing power of Facebook ads. For example: We ran a simple five-day ad on Facebook to promote our Easter web page. It targeted those who are friends with someone already connected to our Facebook page (approximately 1,800 followers at the time) who also live in a 10 mile radius from our church. The results?

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