Kevin D. Hendricks writes that the Olympics offer three lessons for churches:
1. Tell a Story: First and foremost, the Olympics is about story. Some people complain that ‘story’ is too much of a buzz word lately, but the fact remains that story matters. Despite complaints about NBC’s coverage of the Olympics, the stories of the athletes continued to be a major draw. That might be why NBC’s ratings are better than ever even though there were more viewing alternatives than ever before (to those who could get them).