Here’s the uncomfortable truth: while your church website is probably screaming “Plan a Visit!” at everyone who lands on it, most people aren’t ready to walk through your doors—they’re drowning in real-life struggles and desperately searching for someone who gets what they’re going through. What if I told you there’s a way to transform your website from a digital billboard into a lifeline that actually meets people where they are, whether they’re dealing with marriage conflict, parenting stress, financial anxiety, or faith questions? Ahead are seven strategic shifts that help your church start meaningful conversations with hurting people long before they ever consider attending a service. Time to stop pushing attendance and start building real relationships.

Read the full article.