Forbes’ Bobby Owsinski writes about the latest news in the new music business.
There are times when a trend happens so fast that it’s just like being hit in the face with an ice cold towel, and then there are times when it’s so slow moving that you can feel something happening, but it takes a while before you realize that you’re totally immersed in something new. A little of both happened to me over the last week as it finally sunk in that mainstream pop music is now totally represented by the latest music trend. And guess what? The electric guitar, staple of modern music for more than 50 years, has little part in it.
In case you’re wondering, it’s electronic dance music (or EDM as we’ve grown to call it) that has totally blended with pop music to become the current background music of our lives. It’s now in every nook and cranny where the latest music is required to be seen as hip.
Don’t get me wrong, I’m in the music business up to my ears every day and I’m totally aware that EDM has become both a phenomenon and a giant money maker over the last three or four years in terms of live events. I’m also more than aware that over the last two years elements of EDM have permeated the Top 40 charts on the vast majority of hits. You have to be completely musically unconscious to not to have seen and heard that.