People often deride church websites for their lack of utility and beauty. And while beauty is in the eye of the beholder, web content strategists have many ways to judge the utility of a site. The ROT analysis is among the simplest.
To conduct a ROT analysis, just audit each page in your website’s architecture. Like food, web pages can go rotten. To find rotten pages, ask yourself if each page you inspect is Redundant, Outdated or Trivial.