If you’ve ever driven by a church with a clever saying on its marquee, you know how important a sign can be.
- “Call 911: This Church is On Fire!”
- “Exercise Daily: Walk with the Lord.”
- “Exposure to the Son May Prevent Burning.”
All of these signs say different things about their church:
- “We’re charismatic.”
- “We’re devoted.”
- “We believe in hell.”
Or “We like cheesy slogans!” (for more on this rich vein, check out Temptation Bangs Forever: The Worst Church Signs You’ve Ever Seen).
Of course, that’s not nearly everything there is to know, but for the passersby, it’s a good start. And it might be all they need to know before deciding whether or not they’re going to pull into the parking lot some day.
Besides the building itself, a church’s primary sign is its first impression. It’s our first chance to tell the community who we are, what we value, and what we do. It’s also one of our best shots at inviting people to join us. Here are some things to keep in mind when you think about your church’s primary sign.