Summer has a way of thinning out pews on Sunday mornings as the sun-loving faithful take to trails, outdoor markets and backyard projects. The predictable pattern poses challenges, especially for smaller congregations.
More and more, however, churches are rediscovering Wednesday — a traditional midweek church night — as a prime time to gather the flock for casual worship in summer. Early adopters report improved attendance, slightly fatter coffers and invigorated spirituality as curious newcomers drop by and join in.
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