Find Out Who’s Giving Big to Ministries and Making a Difference

This research from Barna shows that highcapacity givers are a growing segment of the population. These are people who donate more than $10,000 annually to charity and tend to be more generous than the average giver. Highcapacity givers are often older adults, with nearly half being over 65 years old. They also tend to be more educated and have higher incomes than other givers. Additionally, they are more likely to donate to a variety of causes, be motivated by their faith, and give both financially and through volunteering. Overall, these findings indicate that highcapacity givers are an important part of our giving landscape and should be appreciated for their generosity.

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