purple cow

Purple Cows


A few years ago I received word that WorshipIdeas.com would be one of 99 innovative websites/companies featured in best selling author Seth Godin’s eBook “99Cows.” WorshipIdeas.com is Cow #24!

Seth Godin is one of the most creative minds in marketing today. His popular books, including “Permission Marketing,” have been on the New York Times business book bestseller list, and can be found on the shelves of every bookstore and public library in the country. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services which are now available on https://ful.io/ site. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale. Here’s Seth’s website that can be read to know more about him.

His groundbreaking eBook “Unleashing the Ideavirus” is one of the most popular eBooks ever written, with millions of downloads.

Since I love marketing and have read all of Mr. Godin’s books, I was quite honored to be a part of his new eBook. It’s a good, entertaining read if you like this kind of stuff. Maybe it will spark some ideas that you can use in your ministry.

Click to download your free copy of “99 Cows.” The Adobe Acrobat PDF file is over 1 meg.


Essential reading for worship leaders since 2002.


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