The WalMart Effect

A quick update…

Back in June I wrote a blog called “The Next Big Thing” which described the new multi-site video church concept.

As of right now [late October 2006], only 4 months later, Andy Stanley’s church network now has a partner church in Greenville that shows videos of his preaching.

The 7,000+ NewSpring Church in nearby Anderson is looking for property to build their first video venue here in Greenville.

A Greenville megachurch of over 5,000 is planning their first video venue.

Another Greenville megachurch of over 2,000 is in the exploratory stages of creating their first video venue.

Like I said in the first article, what will happen if [or when] Rick Warren plants a church in your town? Suddenly, I’ll bet the battles over the color of your carpet, or whether you do enough hymns will matter that much in the face of fierce competition by a megachurch on the move.

Which church do you think your average visitor would rather go to: a church that allows off-pitch Aunt Sally to sing solos, or a mega church with standards? [By the way, you don’t have to be a megachurch to have standards.]

In other words, churches, get over your dumb, ingrown habits and start getting serious about your mission. Or you’re going to go out of business.

If all this is happening in little old Greenville, your town is next.


Essential reading for worship leaders since 2002.


Get the latest worship news, ideas and a list

of the top CCLI songs delivered every Tuesday... for FREE!