church website

First Impressions Are Virtual

Evan Courtney helps you view your church as a first time visitor:

Last summer my family went on vacation with my in-laws to Branson, Mo. When Sunday rolled around it was defaulted to me, being the pastor in the family, to pick a church to attend. I didn’t know anything about churches in the area so I resorted to Googling “Branson church.”

I found myself looking through about 30 websites spending on average only 15 seconds at each website. These 15 seconds were first impressions. First impressions are no longer physical but virtual. Before someone pulls into your parking lot or shakes a greeter’s hand at the front doors, visitors have already visited the church online.

Continue reading.


Essential reading for worship leaders since 2002.


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