Jeremy Smith challenges churches to join the online video revolution.
The question in the title of this article can come off as both shaming and challenging. If you felt those two because your church does not have a YouTube account, then GOOD! You need to be on it, if for no other reason than you can engage people more online!
In the article below, I generate three ways that you can create unique content to post on there. Before we get to that, you need to understand why it is so important you are on YouTube.
First, this is but a limited argument in a blog format and so we are a bit restricted here. For a full discussion on this topic of churches using YouTube to peak efficiency, go download our Social Media Quickguide: YouTube for free or purchase YouTube for Churches in Kindle format off of Amazon. Secondly, I ALWAYS stand by the motto you either do something fully or not at all. I am going to make the argument for you to use YouTube, but if you are going to create an account, post a video or two, and then leave it blank for two months, then don’t create an account at all. Now on to the good stuff!
Why You Should Have A YouTube Account
The argument is less about why and more about what you are SERIOUSLY missing out on:
- More than 1 billion unique users visit YouTube each month. That a possible 999,998,000 more eyes on your sermons, events, and accounts of the Gospel. If you take Jesus’ call to go to the ends of the Earth, YouTube is pretty darn close to it.
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. You have the power to reach the Millenial generation unlike any communication tool ever before.
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year. If you want people to regularly engaged with you online, this may be a better solution than any other social network.
- YouTube is the second largest search engine in the world. That means you will get discovered by people who might be searching for ‘churches in Chicago’ who would otherwise not have connected with you.